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AN ODE TO FASHIONABLE FANTASY

PR EVENT

HUNKEMOLLER

Rethinking how to uplift & innovate future proof creative communications. WINK and The X partnered up for Hunkermöller. Successfully delivering a content first, fierce, feminine & super fashionable affair.

Bud, The King of Beers, arrived in the Netherlands during the second half year of 2019. The brand already has a distinctive position as world’s largest beer brand but how do you become a relevant brand amongst 18-34-year-old urbanites in an oversaturated beer market? They positioned the American beer as icon of city culture in the big and growing core-plus lower segment. With a steadily growing awareness (82.2%) and penetration (3.6%) since the launch. 
But Kings are made, not born. Bud still has low brand power at 0.6% and is not growing this metric in the desired ratio to market share. In fact, brand power growth is stagnating as a result to the lockdown closing all hospitality, cultural places (such as theatres and museums) and cancelling all other imaginable drinking occasions due to the COVID-19 pandemic. So, for this campaign the objective is focussed to create a positive impact on brand penetration since this is the biggest contributor to brand growth.  








 

 





 

HALLO IK BEN EEN STREAMER 

 

 

Bud, The King of Beers, arrived in the Netherlands during the second half year of 2019. The brand already has a distinctive position as world’s largest beer brand but how do you become a relevant brand amongst 18-34-year-old urbanites in an oversaturated beer market? They positioned the American beer as icon of city culture in the big and growing core-plus lower segment. With a steadily growing awareness (82.2%) and penetration (3.6%) since the launch. 
But Kings are made, not born. Bud still has low brand power at 0.6% and is not growing this metric in the desired ratio to market share. In fact, brand power growth is stagnating as a result to the lockdown closing all hospitality, cultural places (such as theatres and museums) and cancelling all other imaginable drinking occasions due to the COVID-19 pandemic. So, for this campaign the objective is focussed to create a positive impact on brand penetration since this is the biggest contributor to brand growth.  








 

 





 

HALLO IK BEN EEN STREAMER 

 

 

hallo ik ben een streamer

rubber, The Bull staggers, steams, burns with fire and dances along with the crowd, making it more than ever a symbol of strength and joyBased on the original logo. The brawny Jupiler festival bull plays the lead, raising spirits and the bull itself through a concerted crowd effort the animal can be raised itself above the audience, standing on just one of its hind legs one more time. Made from two tons of

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"Promising start of a great partnership. This agency gets it! Thanks team WINK"
Peter Krijnen, Head of Channel Marketing
Unilever

rubber, The Bull staggers, steams, burns with fire and dances along with the crowd, making it more than ever a symbol of strength and joyBased on the original logo. The brawny Jupiler festival bull plays the lead, raising spirits and the bull itself through a concerted crowd effort the animal can be raised itself above the audience, standing on just one of its hind legs one more time. Made from two tons of recycled steel and rubber, The Bull staggers, steams, burns with fire and dances along with the crowd, making it more than ever a symbol of strength and joy

DARE TO DREAM