we are a creative experiential agency
UGG is a brand of
Keeping it California cool & seriously comfortable
This coastal classic footwear brand renewed its footprint, tasking us with developing a variety of interior concepts, refits, refreshes, and redirections for retail environments Europe wide.
We embrace the dedication to core the values of the brand and initiating everything with a sense of the free-spirited optimism that UGG stands for. Using clean modern shapes and tactile surface treatments to develop a range of creative projects.
Supporting the initial re-launch of the brand in a luxurious window display inside prestigious department store De Bijenkorf, to the development of bespoke POS materials in support of their high profile fashion collaborations alongside the likes of Jeremy Scott, Preen of London, and Swarovski.
Following up with multiple stand designs, made to measure furniture concepts and refits that support presence at trade fairs in Berlin and key stores in Paris. Elevating visible lifestyle campaigns featuring Luka Sabbat, Coco Gordon Moore, and Slick Woods.
Materials Matter Most
POP-UPSTAND - Paris, Berlin, Stuttgard, Amsterdam
POP-UPSTAND - Berlin
Make it loud
POP-UPINTERIOR - Paris, Galaria LaFayette