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Bud Light Seltzer

POP-UPEXPERIENTIAL EVENT

Live is life

Bud Light Seltzer commissioned WINK to conceptualize and execute its first-ever live version of the Bud Light Seltzer Sessions. A full-scale IRL experience that tours along with five summer music festivals in the USA. Blasting off at Lollapalooza & Life is beautiful. 

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poster_BLSS-01

Brief

Create a modular Bud Light Seltzer live experience that tours the USA festival landscape.

concept

WINK designed everything from scratch. From the toolkit, the identity, the modular compound, activations on-site to Sessions-designed blends and gradients, the merchandise, and social assets. All were given the BLSS treatment. Resulting in an ever-dynamic, enticing, and coherent experience. A modular setup with various elements together makes up the BLSS universe at each specific venue. Thanks to a collab with wanna-have streetwear label Cozy World, festival-goers could emerge head to toe in the BLSS vibe.

result

A vibrant broadcast-oriented experience that facilitated the needs of the brand and its audience, far beyond the live experience.

SERVICES

Strategy-Design-Execution

LOCATION

Chicago, Nashville, Las Vegas, New York, Delaware

Photography

Kevin Condon, Bianca Garcia

Video

WINK

20180818 Lowlands 0691_©DennisBouman

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20130413 DeSlagOmDeVrede 0528_DennisBouman

Vrede Van Utrecht

Fire Fuelled and Full On

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