we are a creative experiential agency
Bud Light Seltzer
Live is life
Bud Light Seltzer commissioned WINK to conceptualize and execute its first-ever live version of the Bud Light Seltzer Sessions. A full-scale IRL experience that tours along with five summer music festivals in the USA. Blasting off at Lollapalooza & Life is beautiful.
Create a modular Bud Light Seltzer live experience that tours the USA festival landscape.
WINK designed everything from scratch. From the toolkit, the identity, the modular compound, activations on-site to Sessions-designed blends and gradients, the merchandise, and social assets. All were given the BLSS treatment. Resulting in an ever-dynamic, enticing, and coherent experience. A modular setup with various elements together makes up the BLSS universe at each specific venue. Thanks to a collab with wanna-have streetwear label Cozy World, festival-goers could emerge head to toe in the BLSS vibe.
A vibrant broadcast-oriented experience that facilitated the needs of the brand and its audience, far beyond the live experience.
Chicago, Nashville, Las Vegas, New York, Delaware
Kevin Condon, Bianca Garcia
Inspire your inner artist
POP-UPEXPERIENTIAL EVENT - Biddinghuizen | Lowlands
Vrede Van Utrecht
Fire Fuelled and Full On
PR EVENTEXPERIENTIAL EVENT - Utrecht