we are a creative experiential agency
The North Face is a brand
of VF Corporation
The North Face
Urban fashion Explored
The Pinnacle Project: A pop-up traveling concept that conquered ultimate heights with the highest brand booth at Bread & Butter by Zalando. Harnessing the spirit of adventure and cementing the synergy between urban fashion and exploration.
By commission of, and in close collaboration with, First Day of Spring.
Create a series of brand experiences, expressing the juxtaposition of The North Face outdoor and urban culture. For this second event, translated into a brand booth.
Three iconic live experiences from Italy to Manchester that inspire and engage adventurous rebel spirits of all sorts. With a Berlin Urban landscape booth at Bread && Butter by Zalando. That engaged selfie-hunger fashionistas to participate, capture aesthetic backdrops, and indulge in limited edition products.
For the first time ever, lifestyle media covered The North Face brand stories injected with outdoor exploration. Bringing together the mountain and urban side of the brand, unlocking lifestyle business through key accounts such as Zalando.