we are a creative experiential agency

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The North Face is a brand 
of VF Corporation

The North Face

EXPERIENTIAL CAMPAIGNSTAND

Urban fashion Explored

The Pinnacle Project: A pop-up traveling concept that conquered ultimate heights with the highest brand booth at Bread & Butter by Zalando. Harnessing the spirit of adventure and cementing the synergy between urban fashion and exploration.

 

By commission of, and in close collaboration with, First Day of Spring.

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Brief

Create a series of brand experiences, expressing the juxtaposition of The North Face outdoor and urban culture. For this second event, translated into a brand booth.

Concept

Three iconic live experiences from Italy to Manchester that inspire and engage adventurous rebel spirits of all sorts. With a Berlin Urban landscape booth at Bread && Butter by Zalando. That engaged selfie-hunger fashionistas to participate, capture aesthetic backdrops, and indulge in limited edition products.

Result

For the first time ever, lifestyle media covered The North Face brand stories injected with outdoor exploration. Bringing together the mountain and urban side of the brand, unlocking lifestyle business through key accounts such as Zalando.

SERVICES

Design-Execution

LOCATION

Berlin

Photography

Tobias Faist

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