we are a creative experiential agency

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The North Face is a brand 
of VF Corporation

The North Face

EXPERIENTIAL CAMPAIGNSHOW

Urban Pinnacle pop-up

The Pinnacle Project: A traveling concept, landing its pop-up store in Manchester. Together with streetwear giant JD Sports, The North Face took over a multi-story car park to create a one-off urban outdoor adventure to celebrate the city’s rich musical culture. 

By commission of, and in close collaboration with, First Day of Spring.

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Brief

Create a series of brand experiences, expressing the juxtaposition of The North Face outdoor and urban culture. For this final event transforming a massive car park into an urban playground.

Concept

Three iconic live experiences from Italy to Berlin to inspire adventurous rebel spirits of all sorts. Ending its tour in Manchester. Inviting a cross mix of cultured souls to challenge themselves and their sense of discovery. With live performances, customizations, products, and story galleries of the great adventurers of our time.

Result

For the first time ever, lifestyle media such as top-notch lifestyle media; HEDD Magazine, Proper Magazine, and Boiler Room covered The North Face brand stories injected with outdoor exploration. Unlocking lifestyle business through key accounts such as JD Sports and Zalando.

SERVICES

Design-Execution

LOCATION

Manchester

Photography

First Day of Spring

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