we are a creative

experiential agency

Budweiser is a brand of
Anheuser-Busch Inbev

Budweiser

FESTIVALPR EVENT

BUDX Music Cube embracing the East

Budweiser embraces the EDM scene that is expanding hard and fast across China’s music festivals. And transforms a pavilion into an artistic intervention while jet fuelling the aesthetics of the main stage acting as the backdrop to this new cultural landscape.

Budweiser_china_beer_EDM_EDC_CreamFields_BUDX_MusicCube_Festival_intro

Brief

Bring the Budweiser brand to the forefront of this cultural movement. Facilitate festivals and elevate the Bud culture with fans.

Concept

Bringing it boldly unlike ever before, behold the BudX Music cube. WINK transforms the concept of a main stage. Creating an epic, monumental highly visual cube made for those who only know how to party hard.

Result

Established the brand visibly within the most rapidly growing culturally influential movements, whilst expanding awareness and building equity inside of one of the world’s biggest global markets.