we are a creative
experiential agency
Budweiser
IT'S YOURS TO TAKE
WINK's very first TVC. After headlining outfitted in our exclusive merch, WINK and Bud joined forces with top Dutch rapper Snelle for a national campaign aimed at inspiring greatness.
ENDORSEMENT EARNED WITH STYLE
Imagine one of the Netherlands' biggest artists was to headline a major festival rocking your merch from a previous campaign. You’d hop on the phone to their agent real quick. Right?
That’s the story of how our campaign with Snelle began: an artist who draws huge attention on the Dutch stage.
A spiritual successor to our global campaign 'The World Is Yours To Take’, ‘Greatness is Yours to Take’ is an integrated campaign with inspiring call to action for fans to do big things with their lives – but on a much more locally relevant level.
WINK created a film that highlighted Snelle's rise to fame and coordinated a national media push that saw Snelle on billboards and social feeds – with some exciting surprises for fans in store.
FROM SHED
TO SUCCESS
Snelle had humble beginnings, but today he takes his skills to the biggest stages. The film shows how Bud has been with him and his friends since day one on the journey to his rockstar status today.
He proudly rocks the Bud NL x Tom de Regt Varsity Jacket – a custom merch collab that seamlessly fuses high-end streetwear style with an on-brand patchwork of inspiring messaging.
You can check out WINK's Budweiser Varsity Jacket in all its glory over here.
Behind the scenes
Jet Munneke
Campaign Image
Maurice Meijs
