we are a creative
experiential agency
Corona
EXPERIENTIAL CAMPAIGNINTERIOR
Time Cero
From Olympic Villages to alpine peaks, we designed
moments of calm in the middle of the action.
One idea. 47 locations. Countless ways to unwind.
Making winter feel unmistakably Corona
For a brand synonymous with beaches, sunshine and summer relaxation, entering the Winter Olympics presented a unique exciting challenge.
How do you translate that feeling into snow, extreme cold and high-altitude environments without simply transplanting summer imagery into the Alps?
The ambition was to establish Corona Cero as a credible, year-round brand, extending its connection to nature and outdoor living beyond the beach.
A moment to slow down
We reimagined Corona Cero's relationship with nature through a distinctive alpine design system.
Rather than fighting the winter environment, we embraced it, using natural materials, lush greenery and the brand's visual identity to create unexpected moments of calm.
A flexible creative concept brought the same recognisable Corona world to life across cities, Olympic Villages and mountain locations.
Experiencing Time Cero
To not let the athletes only focus on results, we reshaped their routine with Time Cero breaks.
How to find your Time Cero routine?
Guests could choose their own way to experience it: from exploring the Athlete’s Village, Casa Corona or The Golden Bottle, to signing to the Relaxation Clause. They could also join activities, such as visiting the green rooms or adopting a plant, or simply take a step back, unwind and celebrate.
Relaxation clause
Corona believes in an outdoor lifestyle, connected with nature, capable of promoting decompression from the routine and providing relaxation and balance.
Committing to provide the sponsored person, during the term of this contract and maintaining all conditions and payments provided for in this contract, a period to relax.
Designed for winter. Built to live beyond it
Experience the layers
From warm layers to winter essentials, custom winter merchandise kept athletes, guests and crew warm while bringing the Corona identity into every corner of the Games.
Little Black Book
Corona's Time Cero Helps Athletes Relax During Winter OlympicsAwards
Shortlisted | Cannes Lions | 2026
For Every Golden Moment
