Jack Daniel's is a brand
of BROWN-FORMAN
Jack Daniel's
FESTIVALHOSPITALITY
A mobile master distillery
Jack is back and is bringing its mobile bar concept to a festival near you. Celebrating a rich heritage and 150 years of serving history itself from this fine vintage-style truck come fully equipped bar.
Brief
Jack Daniel's is touring, inviting WINK as their creative partner to facilitate a mobile bar concept that embraces the rich heritage of the brand, whilst emphasizing modern era aesthetics.
Concept
A design concept focused on building from a good base, took an authentic automobile, and upgraded it. Pimping and paneling it to fit the brand’s oak inspired identity. Bringing rich wooden detailing and ensuring the space functioned for a fully-fledged bar service at multiple festival locations.
Result
Ensured high product visibility and facilitated an extended tactile experience of the Jack Daniel's brand across festivals throughout the summer season. Kick back and enjoy the Jack.
SERVICES
Design-Execution
LOCATION
Biddinghuizen | Lowlands
Photography
Dennis Bouman
Rabobank
Inspire your inner artist
POP-UPEXPERIENTIAL EVENT - Biddinghuizen | Lowlands
Jupiler
Hot, happening and heavy on the mayo
EXPERIENTIAL EVENTFESTIVAL - Hilvarenbeek | Best Kept Secret
Jupiler
All hands on deck
EXPERIENTIAL EVENTFESTIVAL - Amsterdam | Loveland Festival