we are an experiential marketing agency

Jack Daniel's is a brand 
of BROWN-FORMAN

Jack Daniel's

FESTIVALHOSPITALITY

A mobile master distillery

Jack is back and is bringing its mobile bar concept to a festival near you. Celebrating a rich heritage and 150 years of serving history itself from this fine vintage-style truck come fully equipped bar.

A mobile master distillery

Brief

Jack Daniel's is touring, inviting WINK as their creative partner to facilitate a mobile bar concept that embraces the rich heritage of the brand, whilst emphasizing modern era aesthetics.

Concept

A design concept focused on building from a good base, took an authentic automobile, and upgraded it. Pimping and paneling it to fit the brand’s oak inspired identity. Bringing rich wooden detailing and ensuring the space functioned for a fully-fledged bar service at multiple festival locations.

Result

Ensured high product visibility and facilitated an extended tactile experience of the Jack Daniel's brand across festivals throughout the summer season. Kick back and enjoy the Jack.

SERVICES

Design-Execution

LOCATION

Biddinghuizen | Lowlands

Photography

Dennis Bouman

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