we are a creative experiential agency

Jack Daniel's is a brand 
of BROWN-FORMAN

Jack Daniel's

FESTIVALHOSPITALITY

A mobile master distillery

Jack is back and is bringing its mobile bar concept to a festival near you, celebrating a rich heritage and 150 years of serving history itself from this fine vintage-style truck, fully equipped bar.

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Brief

Jack Daniel's is touring, inviting WINK as their creative partner to facilitate a mobile bar concept that embraces its rich heritage while emphasizing modern era aesthetics.

Concept

A design concept focused on building from a good base, took an authentic automobile, and upgraded it. Pimping and paneling it to fit the brand’s oak-inspired identity. Bringing rich wooden detailing and ensuring the space functioned for fully-fledged bar service at multiple festival locations.

Result

Ensured high product visibility and facilitated an extended tactile experience of the Jack Daniel's brand across festivals throughout the summer season. Kick back and enjoy a Jack.

SERVICES

Design-Execution

LOCATION

Biddinghuizen | Lowlands

Photography

Dennis Bouman

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Rabobank

Inspire your inner artist

SPONSORSHIPPOP-UP - Biddinghuizen | Lowlands

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Jupiler

Hot, happening and heavy on the mayo

FESTIVALEXPERIENTIAL EVENT - Hilvarenbeek | Best Kept Secret

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Jupiler

All hands on deck

FESTIVALEXPERIENTIAL EVENT - Amsterdam | Loveland Festival