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Michelob ULTRA
Live Like Messi
A legendary finale. For the climax of the 2024 Copa America, WINK got wild in Miami for a weekender that put guests in the boots of the goat himself.
"SUPERIOR ACCESS MEETS SUPERIOR EXECUTION"
THE MESSI EFFECT
Soccer has entered its renaissance era in the states. And it owes everything to the arrival of one balling-out-of-control maestro:
Lionel Messi.
With Messi on the cusp of yet another cup in Miami, tournament sponsor Michelob ULTRA asked WINK to activate some house-style hospitality for its internal team of industry players.
AN ULTRA HIGH DETAIL TAKEOVER
Kicking it all off with the WINK concept: put guests in the boots of the GOAT himself with a Michelob ULTRA hotel dedicated to living like Messi.
From lobby to rooftop, WINK fielded a high detail hotel takeover in true Michelob ULTRA style and decked it out with Messi memorabilia from top to bottom.
And to let guests really walk in the legend's boots – we even brought personal Messi's barber and his favorite asado barbecues by Augustin Mallmann down to Miami to join in the fun.
CUP-WINNING HOSPITALITY
Throughout the finale weekend, WINK hosted a soccer-rich programme of workshops, functions and watch parties.
But who wants to only stay in a hotel? We're in Miami, baby.
Elevating a VIP, superior access feel, a custom Michelob ULTRA branded bus and speedboats ferried guests around the city's hotspots for a tour worthy of champions – turning up at the stadium for the final game.
FLOAT LIKE A GOAT
But not before we dreamed up one more epic finale. Upping the tempo of the weekend, WINK created a floating pitch to host a freestyle soccer match, officiated by none other than the real referee GOAT: Pierluigi Collina.
A referee so famous, legends like Messi and Thierry Henry have lined up to swap shirts with him in the past.
