How do you reimagine, open up and supercharge a now grey industrial area during the lockdown and make it blossom into future proof fertile grounds? By growing the new standard, and embracing the future's most green opportunities. 

Designed with a philosophy of re-use, recycle and repair in every element, and signalling a virtue of necessity, we conceived a creative cultural cause as a COVID-proof solution. A monumental landmark, a beacon of hope, created for and with the champions league creators of the Dutch festival industry: two huge hands joined together as a trunk, opening up and releasing a flock of birds of paradise that fly up freely to form its crown. 

Supported by a national campaign to put the makers' community, the industry's unsung heroes we love and miss, in the spotlights. Opened by none other than Typhoon with a spoken word delivering goosebumps and honoring the invisible force that works behind the stage.

The result? Nationwide media coverage and an ongoing social ripple effect of artists and festivals alike putting a green, hopeful spotlight on their crew.