we are a creative
experiential agency
Moët Hennessy
DESIGN
Putting the art in Ruinart
An artist collaboration designed with taste and purpose. WINK teamed up with renowned visual artist B.D. Graft to hand paint 20 limited edition magnums of Moet Hennessey’s Ruinart champagne, auctioning them off to raise money for the World Wildlife Fund (WWF).
“My artworks are reminders to take care of nature”
– B.D. Graft
ART IS IN THE
BRAND'S DNA
Art isn’t just in the name, it’s in its DNA. Ruinart is a renowned champagne house from global purveyors of excellence in effervescence, Moët Hennessey. With a historic pedigree, the brand has a longstanding commitment to the world of the arts and our environment.
For PAN Amsterdam, a famous fine arts fair held annually, the brand wanted to create a unique moment to entice visitors to its presence and bring its heritage arts and sustainability identity to life.
To make the brand stand out for visitors, WINK found the answer in collaboration with the German-Dutch artist BD Graft. An artist who stands out for his clear, bright visual style that harnesses themes of natural beauty in every element.
20 LIMITED ARTWORKS
FOR GOOD
From his Amsterdam atelier, we asked B.D. Graft to painstakingly hand produce twenty limited edition magnums of Ruinart – with the environmentally friendly second skin acting as a signature look and piece of art.
Made as ‘reminders’ to take care of nature, and paragons of appreciating the finer things in life, the bottles were put on display proudly in Ruinart’s PAN Amsterdam lounge and silently auctioned to raise a noteworthy amount for SOS Bos, an initiative of WWF. That’s real champagne socialism for you.
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