we are a creative

experiential agency

Jupiler is a brand of
Anheuser-Busch InBev

Jupiler

EXPERIENTIAL EVENTFESTIVAL

All hands on deck

WINK goes all overboard at ‘Loveland’ with ‘The Jupiler Shortcut’. 
A branded boat that takes festival visitors from one festival area to another. With a harbor hang-out to chill and hitch a Jupiler boat ride 
across the lake. 

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Brief

Create a relevant brand experience at ‘Loveland festival’.

Concept

WINK turned a festival inconvenience into a brand opportunity. Instead of walking, visitors could take the Jupiler boat towards other festival areas. 
To finish it off with a refreshing twist, visitors could enjoy a refreshing Jupiler at the perfect serve harbor.

Result

The brand activation became a recurring success. Adding substantial value due to its relevance and creative execution.

Photography

Floris Heuer

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