we are a creative experiential agency

The north Face is a brand 
of VF Corporation

The North Face

POP-UPEXPERIENTIAL CAMPAIGN

The Ultimate High

The Pinnacle Project: A pop-up traveling concept starting 2100 meters above sea level, between the peaks of the mighty Dolomite mountains of Italy. Creating a dedicated gallery space displaying eight collectors’ items worn by some of the great adventurers of our time. 

By commission of, and in close collaboration with, First Day of Spring.

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Brief

Create a series of brand experiences, expressing the juxtaposition of The North Face outdoor and urban culture. Starting with the highest altitude pop-up store in history.

Concept

Three iconic live experiences from Berlin to Manchester that inspire adventurous rebel spirits of all sorts. Kicking off on top of a remote and mesmerizing mountain where WINK made the impossible possible. Creating a one-of-a-kind gallery. Enabling Barns Courtney to give his “most epic performance ever” overlooking mountaintops, live-streamed globally.

Result

The overall campaign was Voted Best Global Brand Activation '18 by Adformatie! Establishing the brand with multi-faceted audiences, bringing together a community of like-spirited souls from active explorers to five-star fashion urbanites.

SERVICES

Design-Execution

LOCATION

Dolomites

Photography

FDOS

Video

Since88

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