we are a creative experiential agency

THE

GEL

ASICS

CORPORATE EVENTPOP-UP

Immersive interactive installation invokes instant impact

#What The Gel - Gel, the substance with substance launches a campaign to introduce a new era of the ASICSTIGER brand at premium lifestyle trade fair Bread & Butter Berlin By Zalando.

Brief

Create a stand design experience that innovatively elevates product alongside a physical translation of ASICSTIGER brand values through shareable content creation & activation.

Concept

Hero’ing technology whilst representing reinvention and maximizing hyper gel hype designed from the feet up! Bringing a high tech soft touch to the so(u)le’s of visitors socials via a futuristic space that reacted to the footsteps of the fresh ‘n fashion savvy & doubled as set concept for the global campaign.

Results

Established ASICSTIGER as a stronghold premium lifestyle brand. Successfully ushering in a new identity, increased brand awareness & boosted related content inside a tactile, impactful environment.