we are a creative

experiential agency

THE

GEL

ASICS

TRADE SHOWPOP-UP

Immersive interactive installation invokes instant impact

#What The Gel - Gel, the substance with substance, launches a campaign to introduce a new era of the ASICSTIGER brand at premium lifestyle trade fair Bread && Butter Berlin By Zalando.

Brief

Create a stand design experience that innovatively elevates product alongside a physical translation of ASICSTIGER brand values through shareable content creation and activation.

Concept

Hero’ing technology while representing reinvention and maximizing hyper gel hype designed from the feet up! Bringing a high-tech soft touch to the so(u)le’s of visitors socials via a futuristic space that reacted to the footsteps of the fresh ‘n fashion savvy and doubled as set concept for the global campaign.

Results

Established ASICSTIGER as a stronghold premium lifestyle brand. Successfully ushering in a new identity, increased brand awareness & boosted related content inside a tactile, impactful environment.