Create a stand design experience that innovatively elevates product alongside a physical translation of ASICSTIGER brand values through shareable content creation & activation. 

Hero’ing technology whilst representing reinvention and maximizing hyper gel hype designed from the feet up! Bringing a high tech soft touch to the so(u)le’s of visitors socials via a futuristic space that reacted to the footsteps of the fresh ‘n fashion savvy & doubled as set concept for the global campaign.

Established ASICSTIGER as a stronghold premium lifestyle brand. Successfully ushering in a new identity, increased brand awareness & boosted related content inside a tactile, impactful environment.