THE
GEL
ASICS
STANDPRODUCT LAUNCH
Immersive interactive installation invokes instant impact
#What The Gel - Gel, the substance with substance launches a campaign to introduce a new era of the ASICSTIGER brand at premium lifestyle trade fair Bread & Butter Berlin By Zalando.
Brief
Create a stand design experience that innovatively elevates product alongside a physical translation of ASICSTIGER brand values through shareable content creation & activation.
Concept
Hero’ing technology whilst representing reinvention and maximizing hyper gel hype designed from the feet up! Bringing a high tech soft touch to the so(u)le’s of visitors socials via a futuristic space that reacted to the footsteps of the fresh ‘n fashion savvy & doubled as set concept for the global campaign.
Results
Established ASICSTIGER as a stronghold premium lifestyle brand. Successfully ushering in a new identity, increased brand awareness & boosted related content inside a tactile, impactful environment.
SERVICES
Design-Execution
LOCATION
Berlin
Photography
Stefanie Soho & Tobias Faist
Avery Dennison
Tactile technology to stick around
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UGG
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UGG
Road Trippin’
POP-UPINTERIOR - Berlin