we are a creative
experiential agency
THE
GEL
ASICS
PR EVENTTRADE SHOW
Immersive interactive installation invokes instant impact
#What The Gel - Gel, the substance with substance, launches a campaign to introduce a new era of the ASICSTIGER brand at premium lifestyle trade fair Bread && Butter Berlin By Zalando.
Brief
Create a stand design experience that innovatively elevates product alongside a physical translation of ASICSTIGER brand values through shareable content creation and activation.
Concept
Hero’ing technology while representing reinvention and maximizing hyper gel hype designed from the feet up! Bringing a high-tech soft touch to the so(u)le’s of visitors socials via a futuristic space that reacted to the footsteps of the fresh ‘n fashion savvy and doubled as set concept for the global campaign.
Results
Established ASICSTIGER as a stronghold premium lifestyle brand. Successfully ushering in a new identity, increased brand awareness & boosted related content inside a tactile, impactful environment.
![ASICS_WhatTheGel_Stand_Berlin_bannerback](https://cms.welcometowink.com/uploads/media/projectBannerImageRight/04/34-ASICS_Banner_Left.png?v=2-0)
![ASICS_WhatTheGel_Stand_Berlin_bannerfront](https://cms.welcometowink.com/uploads/media/projectBannerImageLeft/07/37-ASICS_Banner_Right.png?v=2-0)
![Thumbnail_Lee&wrangler](https://cms.welcometowink.com/uploads/media/projectHighlightImage/06/436-Thumbnail_Lee%26wrangler.png?v=1-0)
Wrangler | LEE
A celebration of two tribes
![Just-eat-takeaway-WINK-HEJM-4004-HDR copy](https://cms.welcometowink.com/uploads/media/projectHighlightImage/06/2186-Just-eat-takeaway-WINK-HEJM-4004-HDR%20copy.jpg?v=1-0)
Just Eat Takeaway
Delivering conversation starters
![BUDX MIAMI THUMBNAIL](https://cms.welcometowink.com/uploads/media/projectHighlightImage/06/2266-2020_BUDXMIAMI_Photo-Ben-Houdijk-2954%20copy.jpg?v=1-0)
Budweiser
Kings of culture
An unforgettable weekend curating the stories of creators from all over the world.