we are a creative

experiential agency

khaled_header

Sony Music

PRODUCT LAUNCHPR EVENT

They don’t want us to party...

WINK transformed the exclusive Amstel hotel into a flashy garden party to celebrate the major success of DJ Khaled’s new album “Grateful”. 
We dipped the hotel pool from head to toe in DJ Khaled style.

khaled_intro

Brief

Make it epic!

Concept

Picture champagne bottles flying in and over the pool, XL flower installations, and box trees styled in animal shapes by live gardeners. And on top of all, WINK created the “Celebration of Success Painting”. A re-designed historic ‘triumph’ painting where King Edward VII is replaced by DJ Khaled, that other guy that always wins wins wins.

Result

Going all out with everybody who needed to be present. 

Photography

Dennis Bouwman & Delicia Celik

20170810 Khaled’sGardenParty 0010_©DennisBouman
20170810_DJ_KHALED_Deliciacelik-137 copy
Budweiser_beer_tookit_BUDX_Thumbnail

Budweiser Global

Cultural credibility is key

positioning Budweiser as THE international catalyst beer brand.
Horecava_thumbnail

Unilever

Wor(l)ds of indulgence

Two worlds morphed into one physical brand environment.
JackDaniels_Festival_Pop-up_Activation_Thumbnail

Jack Daniel's

A mobile master distillery

celebrating a rich heritage and 150 years of serving history itself.