we are a creative experiential agency

10-POLESTAR_STEDELIJK_OCT2021_158-HDR

Polestar is part of 
the Volvo Car Group

Polestar

POP-UPPRODUCT LAUNCH

Strike a pose

For the launch event announcing Polestar’s perennial partnership with a prominent Dutch art institution, WINK conceived a gallery-like setup to match the performance EV-brand’s bold image.

POLESTAR_STEDELIJK ELECTRIC CAR - HEADER MOBILE
29-POLESTAR_STEDELIJK_OCT2021_495-R

A freestanding, transparent ‘white cube’ houses Polestar’s Precept, making the progressive commitment car an art piece in itself. 
The fully reusable design unit is crafted heralding the brand’s minimalistic design aesthetic, using strong gestures such as black powder-coated steel, white high gloss melamine, minimal shut lines, and an integrated ceiling lightbox — all in honour of the brand’s pure design philosophy. 

The result is an iconic image that perfectly matches the brand’s and institution’s bold ambitions.

SERVICES

Design-Execution

LOCATION

Amsterdam

POLESTAR_STEDELIJK_ELECTRIC CAR SLIDER1
25-POLESTAR_STEDELIJK_OCT2021_438