we are a creative
experiential agency
Eastpak is a brand of
VF Corporation
Eastpak
PRODUCT LAUNCHSALES MEETING
Ain’t no drag … brand new bag
Kicking off FW17 with some serious sentiment for discovery, launching the very first European Sales meeting in Cannes. WINK embarks on a new journey together with our new travel buddies Eastpak. Tasked with bringing the bi-annual marketing event to life and delivering an on-brand, interactive environmental experience that stimulates sales teams' engagement with the collection entitled “ The City of Wander”.
Brief
Create a dedicated set of spaces reflecting the inspiration behind individual bag collections. Elevate product stories with clear narratives and drive the transferral of information and strategy.
Concept
Specializing in the art of storytelling, we took guests on an interactive journey, allowing exploration of tactile product presentations dedicated to individual design concepts. Guests mixed and matched interactive expressions, playing and discovering their sense of creativity while learning about the seasonal inputs.
Result
Delivered a tactile transformation of space, enhanced the visitor experience, and supported the brand's communication goals. Reminding visitors that those who wander are not always lost.
Photography
Steef Fleur
