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Eastpak is a brand 
of VR Corporation

Eastpak

EXPERIENTIAL EVENTPRODUCT LAUNCH

A 360ø centre piece live in Lisbon

FW19 takes us backpacking in Portugal. Delivering a sales launch for Eastpak’s seasonal marketing meeting. This time our location finds us living large in Lisbon. The perfect place to find some artistic expression and a fantastic pastéis de nata.

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Brief

Elevate the seasonal collection and facilitate plenary breakouts and workshops that engage guests, amplify product stories and inspire sales teams.

Concept

Pushing the posts outward once more, creating a fully immersive structure that could support a 360ø display of striking content and high-impact visuals. The installation acted as a canvas to support presentations, product displays, and campaigns in a larger-than-life execution that brought vibrancy & energy inside the space.

Result

Felt good, looked great. 
Happy campers.

Photography

Francisco Branquinho

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“WINK’s strength is to design 
tailor-made creative concepts, and then realize them within time and budget. With their great consistent follow up and great eye for detail they are a professional, trustworthy and fun partner.”
Femke Brouns, Senior Brand Marketing Manager EMEA
Eastpak, VF Corporation