we are a creative

experiential agency

Lipton Ice Tea & OLA are
brands of Unilever

Unilever

STRATEGYSTAND

Wor(l)ds of indulgence

Two worlds morphed into one physical brand environment. A play on your emotional state; How do you feel? What are you craving? All to build relevance and showcase both known and new products at the biggest hospitality fair of the Netherland: Horecava.

Brief

Deliver a sales-driven stand that unites Lipton Ice Tea and Ola. An umbrella concept including strong communication tools and a
graphic signature.

Concept

WINK created an open environment without walls that grew with the dynamics and flow of the visitors.
With five different recognizable product moments and a layered communication strategy building up towards the stand to attract and inform visitors. Starting with an outdoor campaign covering all outdoor poster sites in a 1km radius around the Horecava.

Result

An outstanding activation with maximum visual impact that exceeded Unilever's goals for the event:
+500 leads generated
+5600 Ola ice creams sampled
+20.000 Lipton Ice Tea bottles served.