we are a creative
experiential agency
![ola_lipton_header](https://cms.welcometowink.com/uploads/media/projectHeaderImage/03/233-ola_lipton_header.png?v=1-0)
Lipton Ice Tea & OLA are
brands of Unilever
Unilever
PRODUCT LAUNCHHOSPITALITY
Wor(l)ds of indulgence
Two worlds morphed into one physical brand environment. A play on your emotional state; How do you feel? What are you craving? All to build relevance and showcase both known and new products at the biggest hospitality fair of the Netherland: Horecava.
Brief
Deliver a sales-driven stand that unites Lipton Ice Tea and Ola. An umbrella concept including strong communication tools and a
graphic signature.
Concept
WINK created an open environment without walls that grew with the dynamics and flow of the visitors.
With five different recognizable product moments and a layered communication strategy building up towards the stand to attract and inform visitors. Starting with an outdoor campaign covering all outdoor poster sites in a 1km radius around the Horecava.
Result
An outstanding activation with maximum visual impact that exceeded Unilever's goals for the event:
+500 leads generated
+5600 Ola ice creams sampled
+20.000 Lipton Ice Tea bottles served.
Misset Horeca
OLA & Lipton Ice Tea innoveren op de Horecava![ola_lipton_slider1](https://cms.welcometowink.com/uploads/media/projectBannerImageRight/01/241-Lipton_Banner_Right.png?v=2-0)
![Driscoll's_FMCG_StandDesign_Fruitlogistica_header](https://cms.welcometowink.com/uploads/media/projectHighlightImage/06/826-Dris_Header_Image.png?v=2-0)
Driscoll's
From field to fork
![Corona_Toolkit_SunsetSessions_Ibiza_thumbnail](https://cms.welcometowink.com/uploads/media/projectHighlightImage/00/1570-pasted-image.jpg?v=1-2)
Corona
More than a feeling
![Columbia_SalesMeeting_Amsterdam_Noord_urbantrail_Thumbnail](https://cms.welcometowink.com/uploads/media/projectHighlightImage/06/1306-Columbia_Thumbnail.jpg?v=1-0)
Columbia
Urban trail meets outdoor adventure