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De Keizer Marine Engineering
The guys in red
De Keizer marine engineers got WINK on board to activate their brand at the mega Monaco and Fort Lauderdale yacht shows, with notjustanordinarybooth.
Elevate De Keizer brand through a highly visible activation that can be leveraged to create bold post-event content that drives the brand narrative.
Our big idea was to leverage the known high quality that De Keizer engineers deliver. Their current outfits already being red, WINK created a fixing squad; ‘the Guys in red’. To deliver any wishes of show-goers via a red phone activation. Facilitating the cause by developing a tongue n cheek nature documentary to support this rare species of a ship-shape client. It's all hands-on deck, and champagne is served by mermaids.
The highly successful ‘Guys in red’ concept became an experiential campaign. Translated to consumer, business, and internal touchpoints.