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Lighting up the world of football
As official partners of the Fifa World Cup 2018 - Budweiser launches its biggest campaign in history, Light up the FIFA World Cup. In Moscow, WINK activated this epic campaign amongst millennial consumers that value experiences over things and trust influencers more than advertising. By taking over perfect drinking occasions and amplifying the energy present while creating memories that last a lifetime.
Become the most talked about brand around the FIFA World Cup 2018 and turn football enthusiasts into brand ambassadors. Amplifying their energy in 50+ markets
In a more is more approach across multiple activations, Moscow witnessed a bold take over of key venues around the city. A hotel, a boat, and a club became an interconnected extension of the brand. Offering a new kind of engagement integrating highly-styled visuals that claimed the landscape, world-class DJs that fuelled B2B parties, and facilities for fans to gather around exclusive game screenings with brand ambassadors and influencers.
Empowering a huge experiential undertaking allowing 37.404 fans to live the activations across 32 days. Resulting in a global sales increase of +8% since the World Cup.
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