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experiential agency
Vrede Van Utrecht
PR EVENTFESTIVAL
VREDE VAN UTRECHT - FULL ON SPECTACLE
A larger-than-life scripted sound-driven spectacle saw over 14,000 (!!!) visitors experience a 360ø show located atop the A2 highway tunnel. Bringing together a live performance of epically authentic proportion.
Brief
Design and produce a larger-than-life show experience in commemoration of Utrecht’s Peace Treaty.
Concept
Inspired by the combined forces of Junkie XL’s trailer soundtrack for Mad Max and his soundscape contribution for Utrecht’s Peace Treaty, we conceived and produced an epic event that saw soldiers, actors & extra’s perform live alongside 150 musicians from the Metropole Orchestra.
Result
A see-it-to-believe-it moment in our wildly wonderful portfolio delivered an out-of-body experience for guests. Creating an unforgettably bold, multidisciplinary show experience for our beloved city. Proud.
Budweiser
BUDX Music Cube embracing the East
Ultra Music x Sofi Tukker
Shaking the tree
Budweiser
Kings of culture
An unforgettable weekend curating the stories of creators from all over the world.