we are a creative

experiential agency

XITE

PR EVENTHOSPITALITY

XPLOSIVE, XTRA ORDINARY, XITE AWARDS.

Holland’s biggest music channel goes all out for its award shows. Inviting WINK to design, curate, and co-direct the mojo. Bringing out all the big guns and the Co2 jets to deliver one hell of a ride.

Brief

Design and deliver an award show concept that facilitates the successful coordination of multiple assets across the Xite awards format.

Concept

Focussing on seamless set design and action-packed direction that tied the showmanship of a broad spectrum of national talent together with serious amounts of screaming fans. Delivering nothing less than unforgettably entertaining dynamite to this Dutch favorite.