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ADE SLEEPOVER

POP-UPFESTIVAL

NO SLEEP TILL CAMPING!

An epic opportunity to get campfire cozy with ADE, NDSM & Camp Solutions. Joining forces for a pop-up pajama party festival that welcomed guests for a 5-day sleepover. During Amsterdam’s all-in annual dance event on one of the cities most iconic, artistic, urban areas NDSM.

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Brief

Connect party-people from all over the globe delivering a unique camping festival experience that packs in five full days of 24/7 handmade ADE adventure around the campfire.

Concept

Inspired & supported by our very own wildly wonderful camping concept - campsite De Lievelinge. We set about bringing in some of the good vibes that give our little free haven its heartbeat. A complete modular spa equipped with saunas, wood fire heated hot tubs & cold beer sponsored by Jupiler. 

Result

Pioneered an expansive footprint of the ADE festival. Allowing guests to sink into an extended experience of the Mother festival alongside some of Amsterdam’s brightest hospitality heroes. 

SERVICES

Design-Strategy-Execution

LOCATION

Amsterdam

Photography

Ernst van Deursen

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