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Teva is a brand of
Deckers Brands

Teva

POP-UPPRODUCT LAUNCH

Stand design ready to take on the outdoors

Lifestyle & wanderlust provide the key components for the Teva experience at the world’s biggest trade fair in the field of exploration and adventure – The Outdoor Show. 144m2 of brand presence where function meets fashion. 

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Brief

Capture the spirit of the Teva brand through considered stand design. Elevate the collection through the natural use of materials that embody the aesthetics of a modern outdoor lifestyle.

Concept

The iconic Teva triangle lends itself to create an impressive unorthodox-shaped stand that presents the new collection with an airy outdoor aesthetic. Clean lines & pastel colors are combined with unexpected attention to detail that builds craftsmanship into the design.

Result

A striking stand design that delivered a relevant touch point for the brand. Elevating the collection through considered design choices that harnessed the spirit of exploration that kept the Teva vibe alive.

SERVICES

Design-Execution

LOCATION

Friedrichshafen

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