we are an experiential marketing agency

Avery Dennison

POP-UPSTAND

Tactile technology
to stick around

A new kind of adventure brought global giants Avery Dennison into our hearts & scientific minds, with an iconic booth at Europe’s leading specialty print exposition - FESPA. Opening up opportunity to rise to the occasion, talk the tech and showcase their latest cutting edge products for graphics, signage, décor, packaging, industrial and textile applications.

Tactile technology </br> to stick around

Brief

Our job: Set a new standard in stand design that facilitates the presentation of products whilst elevating and amplifying the technology that enriches them. Simultaneously develop a supportive communication strategy to simultaneously facilitate Avery Denison alongside its sister company Mactac.

Concept

Rising to the challenge, we presented a solid concept that created cohesion without cannibalization. Providing a foundation in which to elevate products through highly visual scenography that promoted tactile activations, interactions, and branded experience.

Result

Together with the trust of our client, we pioneered a new creative era for the brand. Increased physical leads at the stand, established Avery Dennison as an entity to watch whilst reinforcing their position as global market leaders. Proving (successfully) that good things happen above and beyond the comfort zone.

SERVICES

Strategy-Design-Execution

LOCATION

Amsterdam

Photography

Twycer

Slide item
Road Trippin’

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