we are a creative

experiential agency

 

 

 

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Avery Dennison

STANDPRODUCT LAUNCH

Tactile technology
to stick around

A new kind of adventure brought global giants Avery Dennison into our hearts and scientific minds, with an iconic booth at Europe’s leading specialty print exposition - FESPA. Opening up the opportunity to rise to the occasion, talk to the tech and showcase their latest cutting-edge products for graphics, signage, décor, packaging, industrial, and textile applications.

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Brief

Our job: Set a new standard in stand design that facilitates the presentation of products while elevating and amplifying the technology that enriches them. Simultaneously develop a supportive communication strategy to facilitate Avery Denison alongside its sister company Mactac.

Concept

Rising to the challenge, we presented a solid concept that created cohesion without cannibalization. Providing a foundation in which to elevate products through highly visual scenography that promoted tactile activations, interactions, and branded experience.

Result

Together with the trust of our client, we pioneered a new creative era for the brand. Increased physical leads at the stand established Avery Dennison as an entity to watch while reinforcing its position as the global market leader. Proving (successfully) that good things happen above and beyond the comfort zone.

Photography

Twycer

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