we are a creative
Diesel is a brand of
Our first true love affair
Only the Brave was truly brave enough in 1991 to fly an unknown underground party posse, with barely any experience working with corporations, from a squat in Utrecht to spice things up at their bi-annual global sales meetings throughout Europe.
But boy did we rise to the occasion!
A true love affair sparked, and WINK grew up under DIESEL’s wings. We ended up conceiving and producing over 20 (!) crazy shows.
Every season WINK translated their creative design inspiration into a spectacular and often hysterical fashion extravaganza! After that, we launched their furniture collection in Milan, designed four DIESEL experiences at Bread and Butter Berlin, and then some…
You never forget your first…