we are a creative
experiential agency
Hunkemöller
PRODUCT LAUNCHSHOW
An Ode to Fashionable Fantasy.
Rethinking how to uplift & innovate future-proof creative communications. WINK and The X partnered up for Hunkermöller. Successfully delivering a content first, fierce, feminine, and super fashionable affair.
Brief
Sidestep the effects of the COVID-19 pandemic. Translate our brand and concept stories into high-end content for both a business and a consumer audience.
Concept
An opportunity to go a step beyond and harness female empowerment to its fullest, every collection was translated into dream worlds that supported a catwalk presentation, talk show, and plenary event resulting in a custom hybrid event that fused fashion film and a traditional show.
Result
A vibrant broadcast-oriented presentation facilitated the brand's and its audience's needs in a click-and-connect live stream event, showcasing the latest collections and limited editions.
SERVICES
Execution-Design-Content
LOCATION
Amsterdam
Photography
Frank Emous
Video
The X
Avery Dennison
Tactile technology to stick around
a new standard in stand design that facilitates the presentation of products.
Budweiser Global
Cultural credibility is key
positioning Budweiser as THE international catalyst beer brand.
Zalando
Bringing fashion to the fingertips of consumers
an experiment from the online fashion platform Zalando and Google.