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Hunkemöller

PRODUCT LAUNCHCONTENT

An Ode to Fashionable Fantasy.

Rethinking how to uplift & innovate future proof creative communications. WINK and The X partnered up for Hunkermöller. Successfully delivering a content first, fierce, feminine and super fashionable affair.

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Brief

Side step the effects of the COVID-19 pandemic. Translate our brand and concept stories into high end content for both a business and consumer audience.

Concept

An opportunity to go a step beyond and harnessing female empowerment to its fullest, every collection was translated into dream worlds that supported a catwalk come presentation, talk show and plenary event resulting in a custom hybrid that fused fashion film and a traditional show.

Result

A vibrant broadcast oriented presentation that facilitated the needs of the brand and  its audience in a click and connect live stream event, showcasing the latest collections and limited editions.

SERVICES

Design-Execution-Content

LOCATION

Amsterdam

Photography

Frank Emous

Video

The X

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Ultra Music x Sofi Tukker

Shaking the tree

PRODUCT LAUNCHEXPERIENTIAL EVENT - New York City

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Wrangler | LEE

A celebration of two tribes

PRODUCT LAUNCHCATWALK - Rotterdam

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Bud NL

Credibility that can’t be bought

CONTENTEXPERIENTIAL CAMPAIGN - Amsterdam