we are a creative

experiential agency

Hunkemoller_DigitalEvent_FashionShow_Header

Hunkemöller

PRODUCT LAUNCHSHOW

An Ode to Fashionable Fantasy.

Rethinking how to uplift & innovate future-proof creative communications. WINK and The X partnered up for Hunkermöller. Successfully delivering a content first, fierce, feminine, and super fashionable affair.

Hunkemoller_DigitalEvent_FashionShow_Intro2

Brief

Sidestep the effects of the COVID-19 pandemic. Translate our brand and concept stories into high-end content for both a business and a consumer audience.

Concept

An opportunity to go a step beyond and harness female empowerment to its fullest, every collection was translated into dream worlds that supported a catwalk presentation, talk show, and plenary event resulting in a custom hybrid event that fused fashion film and a traditional show.

Result

A vibrant broadcast-oriented presentation facilitated the brand's and its audience's needs in a click-and-connect live stream event, showcasing the latest collections and limited editions.

SERVICES

Execution-Design-Content

LOCATION

Amsterdam

Photography

Frank Emous

Video

The X