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Hunkemöller

PRODUCT LAUNCHDESIGN

An Ode to Fashionable Fantasy.

Rethinking how to uplift and innovate future proof creative communications. WINK and The X partnered up for Hunkemöller. Successfully delivering a content first, fierce, feminine and super fashionable affair.

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Brief

Side step the effects of the COVID-19 pandemic. Translate our brand and concept stories into high end content for both a business and consumer audience.

Concept

An opportunity to go a step beyond and harnessing female empowerment to its fullest, every collection was translated into dream worlds that supported a catwalk come presentation, talk show and plenary event resulting in a custom hybrid that fused fashion film and a traditional show.

Result

A vibrant broadcast oriented presentation that facilitated the needs of the brand and  its audience in a click and connect live stream event, showcasing the latest collections and limited editions.

SERVICES

Design-Execution-Content

LOCATION

Amsterdam

Photography

Frank Emous

Video

The X

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LYCRA® brand

celebrating the most famous fiber in fabric

CORPORATE EVENTPRODUCT LAUNCH - Lake Como

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Bud NL

A king's Backstreet block party

EXPERIENTIAL CAMPAIGNEXPERIENTIAL EVENT - Amsterdam

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Corona

Ice Cold Iconic Interiors

INTERIORHOSPITALITY - London & Blijburg