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Hunkemöller

PRODUCT LAUNCHDESIGN

An Ode to Fashionable Fantasy.

Rethinking how to uplift & innovate future-proof creative communications. WINK and The X partnered up for Hunkermöller. Successfully delivering a content first, fierce, feminine, and super fashionable affair.

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Brief

Sidestep the effects of the COVID-19 pandemic. Translate our brand and concept stories into high-end content for both a business and a consumer audience.

Concept

An opportunity to go a step beyond and harness female empowerment to its fullest, every collection was translated into dream worlds that supported a catwalk presentation, talk show, and plenary event resulting in a custom hybrid event that fused fashion film and a traditional show.

Result

A vibrant broadcast-oriented presentation facilitated the brand's and its audience's needs in a click-and-connect live stream event, showcasing the latest collections and limited editions.

SERVICES

Design-Execution-Content

LOCATION

Amsterdam

Photography

Frank Emous

Video

The X

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Eastpak

Virtual backpacking tour

PRODUCT LAUNCHSALES MEETING - Athens

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Driscoll's

From field to fork

PRODUCT LAUNCHPOP-UP - Berlin

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Eastpak

Ain’t no drag … brand new bag

INTERIORPRODUCT LAUNCH - Cannes