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experiential agency
Casper
POP-UPPRODUCT LAUNCH
Feel good shop fits for better sleeping
Casper is in the business of introducing consumers to the idea of a “life well slept". Quickly becoming thought of as a leader in this space, the company is looking to launch the concept in Germany’s premium department stores KaDeWe. Inviting potential consumers to engage with Casper’s product lines inside a playfully snooze-inspired setting.
Brief
Create a highly visible experience that captures brand “zing”. Designing a destination that becomes a social sharing moment that facilitates sales and trials.
Concept
A shop-in-shop experience for our pajama pals at Casper based our concept on a ‘Birdhouse’ theme. A set of intimate cabins gave consumers the chance to try out the products in a playful sleep oriented setting. Launching these beautifully crafted on-brand birdhouses displayed together with matching products and furniture showed off the entire line.
Result
Put Casper’s ZZZing for slumber proudly into KaDeWe Berlin, Munich, and Hamburg.
Photography
Matthijs Immink
Avery Dennison
Tactile technology to stick around
a new standard in stand design that facilitates the presentation of products.
Diesel
Our first true love affair
De Eeuwige Jeugd
Adult playground for your inner child