we are a creative experiential agency

 

 

 

 

 

BUD

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AMS

Bud is the European name of Budweiser
a brand of Anheuser-Busch InBev

Bud NL

EXPERIENTIAL CAMPAIGNEXPERIENTIAL EVENT

Credibility that can’t be bought

“King of Beers” Budweiser is coming to the Netherlands by the name Bud. Having found a distinctive position as the world’s largest beer brand, known for its smooth taste & drinkability. How do you become a relevant beer brand in an already oversaturated market dominated by the Dutch’s finest? The objective: position Bud as a credible contender amongst 18-34-year-old young urbanites living in the Dutch megalopolis. The purpose: raising spirits and giving a stage to those who step up and seize the opportunity.

BUDXAMSTERDAM_Budweiser_Mixmag_CulturalRelevance_RayFuego_intro

Brief

Use the BUDX platform as a catalyst for collaboration. Build experiences that engage people creatively with each other and the brand locally.

Concept

Open to the opportunity to 2.0 our tool kit. We proved the platform was not purely designed for visibility. Alternatively leveraging it as a credible entity that connects and contributes to Amsterdam’s authentic culture. Bringing together urbanites under a national campaign we painted the city red. Creating a melting-pot of discussions of aspirational icons by day and stellar transcendent performances by night.

Result

BUDX united 3000 creators and drove ROI that fostered brand affinity, resulting in 38.6 million impressions, earned media value, and new ambassadors.

SERVICES

Design-Strategy-Execution-Content

LOCATION

Amsterdam

Photography

Bart Heemskerk & Rein Kooyman

Video

WINK & Since88 (Jarreau Vandal portrait)

"WINK really put themselves in the shoes of our consumers and used their cultural insights together with strong brand knowledge to achieve the desired results."
Caroline Klaasen, Senior brand manager Bud
Anheuser-Busch InBev