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A dramatic setup to debut a tragicomical saga, Warszawianka is SkyShowtime's first Polish original. To introduce the tent-Pole new show to the murky metropolis, WINK took a gritty direction for a premiere event that lifted styles, sets and themes straight from its seedy underworld.

POLAND'S PREMIER PREMIERE

SkyShowtime is the new streaming giant in town with a monumental vision to entertain European households from Warsaw to Wolfsburg with a line up of A-list IPs – just like WINK's red carpet Amsterdam launch event proved to the industry.

But the demanding world of entertainment isn't only about mainstream IPs. It's about originality.

Enter Warszawianka: SkyShowtime's very first Polish original. As part of its launch, WINK ventured to Poland to bring press and industry figures into the show's dark new world.

FT. TENT-POLE TALENT

Set in Warsaw, Warszawianka follows the tragicomic adventures of 40-year-old playboy Franek Czułkowski (aka “Czuły”) – portrayed by leading Polish actor Borys Szyc.

Alongside Szyc, a star-studded line-up of Warsaw's finest joined for a juxtaposing journey of a launch party.

Literally warping guests from the glitz of the the SkyShowtime red carpet tunnel to a moodier, industrialized foyer to set the tone for the evening, WINK invited guests in A-list style before moving on to an insightful live segment featuring show talent spilling their deepest behind-the-scenes secrets.

LIVE FROM WARSZAWIANKA

After a live panel discussion, it's lights off for showtime.

To make sure those critics and influential folk in attendance give the show the flowers it deserves, guests were treated to an exclusive screening of Warszawianka's first two episodes with an intimate stage design drawing them in closer to the drama.

A HIGHLY STYLIZED AFFAIR

Styled to recreate and celebrate a dramatic interpretation of Warsaw life where everything contrasts – just like the show does – WINK's premiere afterparty focused on the idea of juxtaposition to stage a more immersive setting for SkyShowtime's first Polish original.

Arriving at dusk, guests finish the premiere and head to the afterparty at night, where the 'bright' SkyShowtime branding makes way for a darker Warszawianka-inspired vibe...all the way into the morning.

BECOMING A CRITICAL DARLING

The result? A reception with overwhelming critical praise that attracted noteable attention in Polish newspapers and international entertainment news.