we are a creative
experiential agency
![panorama_header](https://cms.welcometowink.com/uploads/media/projectHeaderImage/09/319-Panorama_Header_Image.png?v=2-0)
Panorama
TRADE SHOWINTERIOR
Futuristic experiences that fully immerse
Panorama – Europe’s greatest fashion marketplace is freshening up the fun and explores a new vision for their trade show. Together with WINK finding contemporary means to inspire and connect brands and buyers while bringing the seasonal umbrella concept to life.
Brief
Create a physical journey that comprises four interactive community areas with made-to-measure installations and a large-scale futuristic food court based upon the seasonal theme ‘Shaping Identities’.
Concept
Focusing on how experience marketing facilitates personal interaction between a trade event and its visitors, we opened people up to an ‘anything can happen’ state of mind. Supercharging them with lasting impressions. Building in a multitude of engaging interventions from a color-coded CMYK bar where visitors could taste color to a LED driven 360°
ping-pong experience.
Result
Connected trade show and guests. Resulting in an increase in visitors, measurable generation of media, and positive reviews across all major
B2B publications.
![panorama_bannerback](https://cms.welcometowink.com/uploads/media/projectBannerImageRight/07/317-PANO_Banner_Right.png?v=2-0)
![panorama_bannerfront](https://cms.welcometowink.com/uploads/media/projectBannerImageLeft/06/316-PANO_Banner_Left.png?v=2-0)
![Zalando thumbnail](https://cms.welcometowink.com/uploads/media/projectHighlightImage/03/2273-Zalando%20thumbnail.jpg?v=1-0)
Zalando
The heart of Berlins’ trend temple
![casper_birdhouse_shopinshop_sleepcomfort_pop-up_intro1](https://cms.welcometowink.com/uploads/media/projectHighlightImage/02/832-casper_bird_intro1.png?v=1-0)
Casper
Feel good shop fits for better sleeping
![POLESTAR_STEDELIJK_ELECTRIC CAR THUMBNAIL](https://cms.welcometowink.com/uploads/media/projectHighlightImage/02/2082-06-POLESTAR_STEDELIJK_OCT2021_102-R.jpg?v=1-2)
Polestar
strike a pose