we are a creative
experiential agency
Panorama
TRADE SHOWINTERIOR
Futuristic experiences that fully immerse
Panorama – Europe’s greatest fashion marketplace is freshening up the fun and explores a new vision for their trade show. Together with WINK finding contemporary means to inspire and connect brands and buyers while bringing the seasonal umbrella concept to life.
Brief
Create a physical journey that comprises four interactive community areas with made-to-measure installations and a large-scale futuristic food court based upon the seasonal theme ‘Shaping Identities’.
Concept
Focusing on how experience marketing facilitates personal interaction between a trade event and its visitors, we opened people up to an ‘anything can happen’ state of mind. Supercharging them with lasting impressions. Building in a multitude of engaging interventions from a color-coded CMYK bar where visitors could taste color to a LED driven 360°
ping-pong experience.
Result
Connected trade show and guests. Resulting in an increase in visitors, measurable generation of media, and positive reviews across all major
B2B publications.
Avery Dennison
Tactile technology to stick around
a new standard in stand design that facilitates the presentation of products.
Budweiser
King of the match
Corona
Ice Cold Iconic Interiors