we are a creative

experiential agency

Panorama

INTERIORTRADE SHOW

Futuristic experiences that fully immerse

Panorama – Europe’s greatest fashion marketplace is freshening up the fun and explores a new vision for their trade show. Together with WINK finding contemporary means to inspire and connect brands and buyers while bringing the seasonal umbrella concept to life.

Brief

Create a physical journey that comprises four interactive community areas with made-to-measure installations and a large-scale futuristic food court based upon the seasonal theme ‘Shaping Identities’.

Concept

Focusing on how experience marketing facilitates personal interaction between a trade event and its visitors, we opened people up to an ‘anything can happen’ state of mind. Supercharging them with lasting impressions. Building in a multitude of engaging interventions from a color-coded CMYK bar where visitors could taste color to a LED driven 360°
ping-pong experience.

Result

Connected trade show and guests. Resulting in an increase in visitors, measurable generation of media, and positive reviews across all major
B2B publications.