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Columbia

PRODUCT LAUNCHSALES MEETING

Urban trail meets outdoor adventure

One of the biggest names in the active lifestyle apparel segment, Columbia Sportswear challenges WINK to step up and go all-in for the outdoors. Curating an inspiring brand experience that reinforces the storytelling throughout the sales meeting event and captures the spirit of the outdoors within Amsterdam’s urban landscapes. 

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Brief

Present a sales meeting concept that delivers an experiential journey connecting the mix of urban cityscape trails with the spirit of the outdoors. 

Concept

A layered event experience included an inspiring cycling tour filled with unexpected artistic discoveries, urban renewal & outdoor adventure that set the scene for product presentation. Clean gestures, textured surfaces & bold statement displays elevated the collection and its accompanying imagery. 

Result

A fulfilling explorative experience that leveraged outdoor-inspired materials and respectfully paid homage to nature through design and considerate construction. 

SERVICES

Design-Execution

LOCATION

Amsterdam

Photography

Denni van Huis

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