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PRODUCT LAUNCHCORPORATE EVENT
Urban trail meets outdoor adventure
One of the biggest names in the active lifestyle apparel segment, Columbia Sportswear challenges WINK to step up and go all-in for the outdoors. Curating an inspiring brand experience that reinforces the storytelling throughout the sales meeting event and captures the spirit of the outdoors within Amsterdam’s urban landscapes.
Present a sales meeting concept that delivers an experiential journey connecting the mix of urban cityscape trails with the spirit of the outdoors.
A layered event experience included an inspiring cycling tour filled with unexpected artistic discoveries, urban renewal & outdoor adventure that set the scene for product presentation. Clean gestures, textured surfaces & bold statement displays elevated the collection and its accompanying imagery.
A fulfilling explorative experience that leveraged outdoor-inspired materials and respectfully paid homage to nature through design and considerate construction.
Denni van Huis