Wrangler & LEE are brands
of VF Corporation
Wrangler | LEE
CORPORATE EVENTPRODUCT LAUNCH
A celebration of two tribes
Hand in hand, side by side. The kings of cowboy Wrangler meets workwear legends Lee atop a shared stage. Launching the new season in style and cementing the newly reclaimed heritage of both brands in a made to measure setting that saw WINK designing and producing a fashion show, product presentations, plenary sessions, and plenty good times x2!
Brief
Conceive and create a holistic concept that enables VRF’s sister brands Wrangler & Lee to present new denim and apparel collections simultaneously under one roof. Honour the brief whilst acknowledging the need to stay true to brand DNA.
Concept
Presenting a tale of two titans, introducing the brands inside a tableau vivant inspired fashion show that allowed both entities to claim space and shine. This shrink to fit theme facilitated storytelling sessions, product presentations, and workshops that inspired and educated while making sure to throw in the team time good vibes.
Result
Achieved the impossible! Housing two brands under one roof without any fashion faux pas’s. Facilitating the greater good and empowered a moment of shared success for these two magnificent indigo icons.
SERVICES
Design-Execution
LOCATION
Rotterdam
Photography
Dennis Bouman
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