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Corona
For Every Golden Moment
Let the gold begin. For Corona Cero's sponsorship of the 2024 Olympic Games, WINK transformed the boulevards, rooftops and gardens of Paris into a shining sea of golden moments, becoming the most talked about sponsor in the process.
"Taking over the iconic spots of Paris with real gold."
BRANDED ALCHEMY
As the first ever beer sponsor of the Olympic Games, Corona – and its 0% beer Corona Cero – turned to WINK to help the brand stand out from the pack.
But how do you stand out in a sea of greatness?
Simple, you make waves of your own.
Where most Olympic sponsors tend to focus on feats of triumph, the idea of WINK's platform was to celebrate all of the truly golden moments in life.
Moments like taking a walk on the beach, or sharing a swingset in the sunlight.
Moments of real gold.
But to truly enjoy life's highs, you first have to be fully relaxed.
So with this insight in mind, we began a journey to take over Paris and claim its iconic spots – Cero-ing in on relaxation.
MADE FOR CERO STRESS
From the Corona Cero Hotel and Trocadero Garden to the Corona Cero Golden Beach, WINK's shining oases of relaxation could be found all over the city.
Acting as a spiritual home away from home, the Corona Cero Hotel allowed guests to immerse themselves in a sanctuary of calm with daily programming from rooftop to lobby.
Built with sand recycled from old Corona bottles, the Corona Cero Golden Beach transformed the Eiffel Tower's surroundings into a real urban beach where guests could take part in guided meditation sessions, take an ice bath with athletes, or just bask in the sunglight.
The Trocadero Garden offered a place to get refreshed in the heart of the city, transforming the iconic location into a playground with a custom-built Mandala swingset to play on.
FT. A TREASURED PARTNERSHIP
To build even more cultural relevance for the brand, WINK teamed up with Stéphane Ashpool – founder of Pigalle and designer of the French Olympic Association's 2024 uniforms.
As a final ceremony to close the golden journey off, we brought the finest creators and artists of Paris to the rooftop of the Champs Elysees for an epic blowout in one of the most stunning locations of the city.
Introducing Jazz Pool: Sunset Edition. With programming featuring Paris' finest artists, the idea of the party was to create a seamless fusion of fashion, design and music in an unforgettable setting, and let the sun set on a beautiful Olympics.
"Stephane Ashpool and Corona Just Threw Paris' Hottest Parties"
Highsnobiety
BOTTLED GOLD
But that wasn't all the gold to be had at the games. WINK had more surprises in store for fans and athletes alike.
We delivered a customizable Corona Golden Bottle, an undercover media buy that got athletes posting their own golden moment.
Athletes like Usain Bolt could visit WINK's multiple merch studios to get a golden bottle of their own made, immortalizing them and the moment together. And not forgetting The Corona ‘Cero Stress Zone' at the Olympic Village: a 'cabana' style space that hit it big on social media.
Then, in addition to Seine boat tours and opening ceremony celebrations, NOC House takeovers at Brazil, Mexico, Britain, Germany (and much more) kept fans entertained with live music and golden vibes well into the night.
The result of all this gold? Corona becoming the most talked about sponsor of the 2024 Olympic Games. Au revoir.
