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Corona
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The Corona Beach 100
Life's a beach, right. For Corona’s 100th birthday, WINK presents The Corona Beach 100: a 360 experiential platform celebrating the world’s top 100 beaches, inspiring people to get outside and connect with their better side: their beachside.
“A call for everyone to embrace their best side – their beachside”
100 YEARS OF
'THIS IS LIVING'
For Corona, beaches are the perfect natural ambassadors for its 'This is Living' feeling. They help us get relaxed. Radiate joy. Feel connected to nature.
So when the brand asked us to come up with a unique platform to celebrate its 100th anniversary, WINK wanted to inspire the world to feel the sand underneath its toes.
Presenting The Corona Beach 100: a curated guide to only the world's most iconic, perfect beaches. Awarded by a global editorial team.
100 ICONIC BEACHES
Each beach in the Corona Beach 100 is “Sun Awarded” based on three key criteria: Beachside Culture, Connection to Nature, and Scenic Aesthetics.
Within the platform each beach is presented in immersive detail, from travel diaries to top tips for visiting and even guides on how to sustainably care for coastal environments.
From South Africa, Mexico, Brazil to Canada, Norway – and, yes, even the UK – these beaches aren’t just destinations; they’re places with incredible history, beauty, and nature all in one perfect ritual of harmony.
CURATED BY
BEACH EXPERTS
In addition to a top global research team going from shore to shore, WINK recruited a team of professionals who live the beach life to determine the final 100 beaches on the list.
With a star team including oceanographers, nature photographers and surfers diving in, each beach earned its place on the Corona Beach 100 after a rigorous editorial process.
Then, to launch the Corona Beach 100, WINK recruited a team of artists to spend over 11 hours drawing them in the sand.
From sunset until sunrise, every name on the list was captured in bird's-eye detail: a fleeting tribute to nature and art in harmony to inspire "the beachside" feeling across the whole world.
CELEBRATED ON COPACABANA
What’s a 100th birthday without the celebration of a lifetime?
WINK helped bring the Corona Beach 100 festivities to life on the world’s biggest dance floor and most famous beach: To do Mundo no Rio – with over a million people experiencing 'This is Living' in true harmony.
To learn more about To do Mundo no Rio, dive over here.
Budweiser
Credibility that can’t be bought
Nature's Pride
Stand design that’s good enough to eat!
Corona
Corona 100: Todo Mundo no Rio