we are a creative
experiential agency
BER
RY
LO
VER
Driscoll's
TRADE SHOWPOP-UP
From field to fork
A Lush and lavish stand for our friends from Driscoll’s. A true ‘Berrydise’ that expresses the entire production value chain from field to fork, where Driscoll’s makes a difference. With a smart ‘Share the Berry Joy’ activation and juicy guerrilla berries roaming Berlin's Fruit Logistica trade fair.
Brief
Design and execute a creative concept that enables a positive buzz around the brand and maximizes the impact of the product and brand identity.
Concept
A lush greenhouse reflecting the origin of the product, blending in with an inspirational retail environment. By using natural materials and secondary brand colors, we create a balanced canvas for the new brand identity, including an open kitchen and smart product activation where visitors get two connected cups of berries but have to share one with a total stranger.
Result
An invitingly tactile booth with maximum functional and communication features. A success that has been extended for four consecutive years, annually updated to align with their current communication targets.
Teva
Stand design ready to take on the outdoors
MOIA
Let’s share the ride!
Just Eat Takeaway
Delivering conversation starters