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Virtual Fireworks with 100% Feelgood guarantee
Bypassing a ban with positivity. Feelgood Vuurwerk is a WINK-powered collective on an annual mission to raise money for the homeless by becoming a new New Years tradition: selling AR-enhanced fireworks for a good cause.
AN ALTERNATIVE TO CONSUMER FIREWORKS
In the Netherlands, our annual firework tradition is infamous – but it’s high time to call it quits. Fireworks don’t only cause pollution in our environment, they cause injuries to us, and distress to animals. The cost of living crisis has also meant that more and more homeless people are on the streets.
Enter Feelgood Vuurwerk. WINK’s own loophole to detonate any space into a dazzling display for a heartwarming cause. Together with a host of partners, a collection of AR fireworks were created to raise money for the Sheltersuit Foundation – a purpose-led product that acts as a combined coat and sleeping bag.
FOR A FEELGOOD CAUSE
In 2021/2, Feelgood Vuurwerk exploded onto the scene with hundreds changing their LinkedIn bios to join the cause, becoming the fastest growing startup in the Netherlands.
Combined with a pop-up studio broadcasting a non-stop call to action – plus the auction of a world-first NFT – 5 days of Feelgood Vuurwerk helped sell over 2,200 AR packages resulting in over 120 sheltersuits going to the less fortunate.
TO RAISE AWARENESS AND MONEY
In 2022/3, Feelgood Vuurwerk returned with a three-stage rocket of a campaign with enhancements to every step, more AR fireworks from leading Dutch artists, and brought more awareness to the cause – resulting in Feelgood Amsterdam. A mesmerising drone-enhanced, real fireworks show that helped the mission reach almost every daily media publication in the Netherlands.
GLOBAL EVENTEX AWARDS | 2X PLATINUM, 3X GOLD, 1X SILVER
ESPRIX AWARDS | BRONZE
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