During the extensive re-build of shopping mall Klépierre in Utrecht, WINK was challenged to design and build a multitude of temporary experiential solutions that catered to different KPIs and brand collaborations. To inform, guide, excite, involve, and inspire the vast number of people passing through this public space. One highly effective solution was transforming a dark and rough construction walkway into an inviting oasis of light to guide the audience towards remote retail locations.