Our House is about the stories behind the music that powers the now. A genre-bending fusion of a hybrid experience combining club, interactive museum, and vibrant retail area situated within the legendary former Club iT.

Throughout eight narrative-driven, interactive exhibitions, WINK aimed to envelop visitors with inspirational love for the pulsing sonics and sights of the electronic music scene. 

With the location now operating under the name Club Air, between 1989 and 2004, Amsterdam’s club iT was infamous for its larger-than-life parties coupled with the regular celebrity in attendance. In other words, iT was the place to be if you were a player in the Dutch electronic music scene.
 

For the club, mobile display units bear customized graphic prints as a nod to Amsterdam’s coat of arms and a rich atmosphere is created in a traditional Euro style and a throwback to Our House’s legendary tenant.

Threading the whole space together, a meticulous attention to detail was put into the design language honoring the producers, promoters and venues – everyone behind the scenes, and behind the decks.
 

For the concept store, scaffolding-inspired fixtures were built as a nod to the makers of the scene – where facet corner finishing is a wink to the counterweights used in stage building and murals of legendary synthesizer's face an industrial yellow staircase.