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UGG is a brand of
Road Trippin’ trough trade fair land
A brand booth inspired by road trips and cruising along desert highways, the industrial but crisp surroundings embrace the open booth welcoming visitors to be immersed in a UGG World while being informed and inspired by what the brand’s range has to offer.
For SEEK fair in Berlin, translate the global brand direction into a booth that elevates the UGG lifestyle campaign and presents a crisp product display.
Bold, provocative, optimistic, and real. Free-spirited design principles result in a booth with a fresh appeal. Combining strong line play with an industrial feel creates a beacon at the fair that expresses a strong brand message.
Maximum impact and visibility through smart use of materials and graphics.
Paul Aiden Perry