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UGG is a brand of 
Deckers Brands.

UGG

STANDPRODUCT LAUNCH

Road Trippin’ trough trade fair land

A brand booth inspired by road trips and cruising along desert highways, the industrial but crisp surroundings embrace the open booth welcoming visitors to be immersed in a UGG World while being informed and inspired by what the brand’s range has to offer. 

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Brief

For SEEK fair in Berlin, translate the global brand direction into a booth that elevates the UGG lifestyle campaign and presents a crisp product display.

Concept

Bold, provocative, optimistic, and real. Free-spirited design principles result in a booth with a fresh appeal. Combining strong line play with an industrial feel creates a beacon at the fair that expresses a strong brand message.

Result

Maximum impact and visibility through smart use of materials and graphics.

Photography:

Paul Aiden Perry

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