we are a creative

experiential agency

OLA is a brand of
Unilever

Unilever

FESTIVALPOP-UP

We scream, ice scream

This summer, clouds of bright saturated colors and bold statements are coming your way! Delivering delicious ice cream and instant OLA happiness to the Dutch landscape. With a fully automatic hydraulic system that turns the iconic ice cream carts from easy-to-handle lowriders into trail-blazing high riders!

Brief

Convert out existing ice cream carts into a likable design that expresses instant OLA happiness.

Concept

We translated the brand signature that we developed for the OLA Horecava stand into a design for the Ice carts focusing on the top area to stand out from a distance against any backdrop. The overall design, and its two-color schemes (Bio/Vegan & Classic), refer to the iconic 80’ ice cream carts that sparked instant happiness.