we are a creative
experiential agency
![20170902 Zalando MI_224 copy](https://cms.welcometowink.com/uploads/media/projectHeaderImage/09/939-20170902%20Zalando%20MI_224%20copy.jpg?v=1-0)
Zalando
TRADE SHOWPOP-UP
A 360° showcase in the heart of Berlin’s trend temple
In support of BBB by Zalando’s daily programming, a large-scale space dedicated to keeping visitors up to date & in the know takes center stage.
![zalando_hub_header](https://cms.welcometowink.com/uploads/media/projectIntroImageLarge/04/344-zalando_hub_header.png?v=1-0)
Brief
Design a highly visible space that facilitates communicational needs of the fair.
Concept
Refining design - This flexible installation became a high-tech content-driven hub, supporting live shows, created content, information, programming while doubling up as a cool semi-transparent studio space that facilitated interviews, talks, and time-outs for the industry’s ambassadors.
Result
Created an insta worthy spatial installation that powered high visibility content that inspired and informed visitors simultaneously within & beyond the trade event. Driving the conversation on social media and expanding event reach to a broader audience.
![hub](https://cms.welcometowink.com/media/944/download/hub.gif?v=1)
![zalando_hub_bannerfront](https://cms.welcometowink.com/uploads/media/projectBannerImageLeft/02/342-Zalando_Hub_Banner_Left.png?v=2-0)
![Budweiser_BudNL_Horecava_Basement_RAI_StandDesign_Thumbnail](https://cms.welcometowink.com/uploads/media/projectHighlightImage/03/403-Thumbnail_Horecava.png?v=1-0)
Budweiser
Get Down in the Bud Basement
![lycra_header](https://cms.welcometowink.com/uploads/media/projectHighlightImage/05/195-Lycra_FS_Header_Image.png?v=3-0)
LYCRA® brand
celebrating the most famous fiber in fabric
![Netflix_OITNB_Sense8_Header_Image](https://cms.welcometowink.com/uploads/media/projectHighlightImage/02/1642-Header_Image.jpg?v=1-2)
Netflix
Spills, Thrills & TV Chills