we are a creative
experiential agency
Adyen
TRADE SHOWPOP-UP
Paying the way forward
WINK created an explicit design guide for all of Adyen’s future stands. Giving Adyen the visual concept and production tools, leading up to a one-of-a-kind future-facing booth design. Clearly distinguishing Adyen on a wide range of trade shows around the globe.
Brief
Design the visual presence of Adyen for a wide range of trade shows, and translate this into a design toolkit.
Concept
A modular set-up that balances aesthetic design, communication, and functional features in each possible setting. After designing this on-brand experiential toolkit, we were excited to prototype and present its first live execution at the EuroCIS in Düsseldorf.
Result
A clearly defined design guide that enables Adyen to respond swiftly to any event opportunity that arises.
Photography
MDD Design
Zalando
The heart of Berlins’ trend temple
Unilever
Wor(l)ds of indulgence
Kingpins Show
New York City denim tribe