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Adyen

POP-UPCORPORATE EVENT

Paying the way forward

WINK created an explicit design guide for all of Adyen’s future stands. Giving Adyen the visual concept and production tools, leading up to a one-of-a-kind future-facing booth design. Clearly distinguishing Adyen on a wide range of trade shows around the globe.

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Brief

Design the visual presence of Adyen for a wide range of trade shows, and translate this into a design toolkit.

Concept

A modular set-up that balances aesthetic design, communication, and functional features in each possible setting. After designing this on-brand experiential toolkit, we were excited to prototype and present its first live execution at the EuroCIS in Düsseldorf.

Result

A clearly defined design guide that enables Adyen to respond swiftly to any event opportunity that arises.

SERVICES

Design-Execution-Strategy

LOCATION

Düsseldorf

Photography

MDD Design

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