we are a creative

experiential agency

 

 

 

 

U

G

G

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UGG is a brand 
of Deckers Brands

UGG

STANDPOP-UP

Materials Matter Most

UGG, the epitome of relaxed style footwear, is comfortably growing on us. And after the Bijenkorf window, their trade fair booths in Paris and Berlin, we're now the proud designer of a shop-in-shop concept we installed at Galeries Lafayette Paris, très cool!

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Brief

Translate the new global direction into a modular shop-in-shop concept and execute in Stuttgart, Berlin, Amsterdam, The Hague, and Paris.

Concept

The modular shopping experience uses an optical perspective environment in combination with strong color pops, clean, modern shapes, and tactile surface treatments to showcase the new collection. The 'Take me as I am’ campaign inspires through life stories from Slick Woods, Luka Sabbat, and Coco Gm.

Result

An on-brand clever design that easily transforms to a diversity of environments, timelines, and budgets for each retail location.

Photography

Adrien Ganzer

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