we are a creative
experiential agency
Brutal Fruit
STRATEGYDESIGN
The Pink Table
Brutally beautiful belonging. Celebrating a love of fashion and friendship in equal serves, The Pink Table is a platform that invites Brutal Fruit Spritzer's glamour-loving community to show up and show off at the iconic places they deserve to be seen and heard at.
A PLATFORM FOR WOMEN TO FEEL SEEN, HEARD AND CELEBRATED
FASHION, FRIENDSHIP, FUN
Adored by women across Greater Africa and Brazil, Brutal Fruit Spritzer is the favorite sparkling drink of those who live for all things high fashion and glamour.
Because WINK believes every one of its fans and ambassadors deserves to be part of this world, we proudly invite you to sit down with us at The Pink Table.
A community-focused platform made for fashion, friendship, and fun. Here, the brand's fruity and fierce following can feel like they truly belong to the inner circle – no matter where they're from.
HAUTE COUTURE HOSPITALITY
As the sparkling centrepiece of Brutal Fruit's world, The Pink Table is a high-end hospitality experience designed to encourage the brand's community to create, share and connect, showing up anywhere there's an iconic glam-filled moment on the calendar.
Building hype from unwrapping a personalized invitation and packing a bag, The Pink Table forms an immersive space painted every possible shade of pink, an inspiring setpiece for Brutal Fruit Spritzer's creators and community to be taken on a deserved journey to the places they always dreamed of.
Here, nothing's off the table. Meticulous styling. Immersive spatial design. Beautifully branded fashion and merch. A-list chefs. Pitch-perfect preparation and presentation. All in one rose-tinted ritual.
PAINTING THE WHOLE WORLD PINK
A fully-fledged, comprehensive toolkit acts as an easily recreatable blueprint for taking Brutal Fruit Spritzer beyond its local markets and onto the world stage.
Experiences of all tiers and scales are visualized, from tentpole events at the likes of Paris Fashion Week to small city trips and get-togethers.
Like a menu and recipebook all in one, the toolkit provides brand teams with everything they need to bring a Pink Table event to life, covering every step from the first invitation to content preparation all the way to the final cheers.
Over 200+ pages of high quality visuals combine with descriptive, easy to follow instructions, inspiring photography and a north star that shines pink like a diamond.
CANOPES TO CONVERSATION STARTERS
Surprises are a set menu at The Pink Table. Becoming a spark of inspiration in the real world, Brutal Fruit’s creators are served up opportunities to connect authentic content to their fans from appetizer to apertif.
A luxury dining menu filled with highly-visual and conceptual food pairings acts as a focal point for the Brutal Fruit Spritzer community to rally conversation and connection around.
Then, an unforgettable experiential programme inspires the pink proceedings even further. And here, anything from being part of a fashion show to going on a city tour hosted by inspirational women could happen.
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LOCAL IMPACT ON GLOBAL CULTURE
Acting as a non-traditional catalyst for cultural credibility, across The Pink Table's inaugural presence at Paris Fashion Week, Greater African and Brazilian creators with a combined following in the tens of millions engaged fans from invitation to departure.
The impact didn’t end there. The Pink Table's launch event made multiple national news segments in South Africa, shining a light on a brand that's bringing its women to the glamorous places they belong to.
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