we are a creative
Bud is the European name of Budweiser
a brand from Anheuser-Busch InBev
Get Down in the Bud Basement
The King of Beers wanted its first presence on Dutch main hospitality fair ‘the Horecava’ to rock and challenge us the think outside the booth. We leveled up by going down. Underground to the basement of the RAI, that is. The Bud Basement was an underground warehouse, a maze of pallets stacked to the ceiling with iconic Bud beer boxes, leading up to a speakeasy club in the back with the infamous TNO Soundsystem. The daily afterparty dubbed the HoRAVEcava became the hotspot of the fair.
And yes, that meant we drank our own setting.
Create a splash at Bud’s first-ever Horecava appearance.
True to the King of Beers, we created a true out of the booth experience. The Bud Basement was an underground warehouse, a maze of pallets stacked to the ceiling with iconic Bud beer boxes, leading up to a speakeasy club in the back with a daily destination afterparty with the infamous TNO Soundsystem.
All hail the King of Beers! The Bud Basement’s maze of beer boxes, filled with ‘insta moments’, unique handmade personalized calligraffiti give-aways, and its infamous afterparties was the buzz of the fair.
Joni Israeli, Marty Marn
Stand design ready to take on the outdoors
APF / District West
we grew a tree of hope
Live the Way You Run