we are a creative
experiential agency
X
X
X
Bud is the European name of Budweiser
a brand of Anheuser-Busch InBev
Bud NL
EXPERIENTIAL EVENTEXPERIENTIAL CAMPAIGN
Backstreet block party fit for the King of Beers
Celebrating the Bud PR launch here in the Netherlands, WINK pulls together an evening fit for the King. A back street block party vibe introduces - King’s Alley Amsterdam. A place where installation art, scenography & music come together under one industrial-inspired event.
Brief
House the launch of Bud PR inside a memorable concept that represents the brand with a powerful local approach. Engage Dutch urbanites through affiliation, participation, contribution, and ultimately collaboration.
Concept
A unique, powerful strategy driven by local cultural relevance. Output from the events became the visual language of the concept. To design an ‘anything can happen’ urban atmosphere, we created several activations that inspired the freedom to wander & wonder on their terms while celebrating the brand.
Result
Facilitated authentic engagement between local influencers and audiences on a culturally relevant platform, successfully putting the brand and the beer on the map in Amsterdam.
Photography
Bart Heemskerk & Rein Kooyman
Video
Since88 & WINK
