we are a creative

experiential agency

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Bud is the European name for Budweiser
A brand of Anheuser-Busch inbev

Bud NL

EXPERIENTIAL EVENTPRODUCT LAUNCH

Smooth Taste
New Crate

To launch the world’s first Bud crate, WINK introduced Bud Crate Cover Art. Limited edition artworks exclusively designed by 5 Dutch artists, curated by the Moco museum. Launched with a one-day-only pop-up supermarket gallery in downtown Amsterdam. Where people could get their Crate Cover Art signed and framed. 

1. Bud Crate Cover Art copy

Brief

Develop a 360 ° through-the-line campaign to launch the new Bud crate in the Netherlands that drives high-quality perception to leverage Bud’s smooth taste.

Concept

WINK introduced a new world canvas: Bud Crate Cover Art. Moco Museum curated five artists from 4 cities: Careaux & Studio Irma – Amsterdam, Weareoutofffice – Utrecht, Trobbies – Den Haag, Levis Jacobs – Rotterdam. Who designed limited-edition crate covers inspired by Bud’s smooth taste and legacy brand elements that ignite a collectible culture amongst consumers. The designs featured in all digital and OOH assets to give the participating artists the biggest stage possible. With the Crate Cover Art campaign, we changed the way we crate forever.

Result

Sold out in less than 24 hours with plenty of PR.

Photography

Rein Kooyman

Video

WINK

Awards

BEST EVENT AWARDS WORLD | GOLD & SILVER

BEST EVENT AWARDS WORLD | GRAND PRIX | BEST BUSINESS EFFECTIVENESS

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